Tesla Cybertruck: a success to blow the scores according to Musk

Publicity shot ? While the presentation of Tesla's Cybertruck is far from having achieved the expected success, its boss, Elon Musk, is trying to reassure the markets. He loudly assures anyone who wants to hear that Tesla has already registered nearly 150,000 pre-orders for its future pickup.

A statement which comes two days after the presentation of the vehicle, the strength of which was somewhat dented by a sumptuous failure during the demonstration.

The course of action plagued by the unsuccessful demonstration of the Cybertruck

The stock market reacted strongly on Friday to two unsuccessful tests trying to demonstrate the strength of the Cybertruck when it was presented on Thursday at a mega show in Los Angeles.

A Tesla employee first threw a steel sledgehammer at an armored window of the vehicle ... which sank under the blow. Elon Musk will even have lost his composure. A second attempt was no more successful, damaging another window.

Tesla's share price fell 6.1% as a result, as journalists and social media commentators 'lack of enthusiasm for this slightly too futuristic vehicle amplified investors' doubt as to the commercial success of the newborn from the builder. Not to mention the important investments that the development of the vehicle must have required. The profitability of this model is therefore far from certain.


The Cybertruck would rip like hot cakes according to Musk

In a great moment of show marketing, Elon Musk could not help on Saturday posting on Twitter that "already 146,000 orders from Cybertruck, 42% for a double engine, 41% for a triple and 17% for a single engine Had been recorded by Tesla.

This score is all the more notable as the vehicle is not subject to "any advertising campaign or prepayments," said the Tesla boss. Driven in this way casually on the financial aspect of the launch and development of this new model, while one can wonder about the profitability of such a vehicle ... or even the interest of marketing and selling it. mass produce?

An order for a refundable deposit of 100 euros

It must be said that Elon Musk has the art and the way to boost statistics. Tesla's website offers the possibility of ordering one of the three models available ... in exchange for a "fully refundable" deposit of $ 100. The figures can rise very quickly under these conditions…. non-binding. It is difficult to say or even impossible to determine how many of these reservations will eventually be transformed into firm orders.

A production not before the end of 2021 ...

If according to Elon Musk, the Cybertruck is a big hit with motorists…. they will still have to be very patient before they can get behind the wheel of their vehicle.

"You will be able to complete the configuration as the production start date approaches at the end of 2021. The production of the three-engine 4-wheel-drive version is scheduled for the end of 2022", Tesla specifies on its website.

The little crafty will do the math: how much could 100 euros earn multiplied by 150,000 invested for two to three years? Compare to the entry-level retail price of $ 39,900 and up to $ 69,900 for the top model. Even in the event of a repayment, the investment itself pays off.